Ethica Resolve 05/06
A UK-originated finance company with a presence across three (3) continents, with over $10 Billion disbursed over the last two decades. Inspired to give individuals and businesses across Nigerian and Africa, the perfect experience and support for their journey through access to affordable finance.
01 Problem
Create and establish a Global brand, digital identity, and growth vehicle, uniquely representing and enabling its mission of providing affordable finance to millions of Nigerians
02 Approach
Combining storytelling, brand strategy & positioning, visual identity design with product design, market research, performance marketing we partnered with Money in minutes and delivered growth
03 Solution
We developed a brand for long-term growth, from its brand identity, design system, web platform and growth. We delivered over 300,000 direct customers within 6 months.
Targeted and Explosive Growth
Over 6 months, through a holistic laser-focused performance marketing strategy to meet Money in Minutes User acquisition objectives, we targeted and achieved over 300,000 customers while delivering a Cost per acquisition below $1 per customer, 50% below industry average.
Light mode
Before Growth came, we laid the building blocks
We design the digital experience positioning Money in Minutes as an African brand. From its Brand identities, User interface and Experience unfolded into its digital platforms and product
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